Fashion is exuberant. It is, in fact, all about being social and sharing one’s creativity with the rest of the world. So it is no small wonder that most fashion bloggers invest much time and effort in creating a buzz on social platforms.
Be warned, though! It is not about random postings. There has to be some strategy behind your social approach if you wish to get tangible returns from it. And you can! I have seen bloggers amass huge followings touching the 100,000 mark through concerted social campaigns. Last week I covered Style & Uniqueness and in today’s post I talk about some easy ways in which you can reap the social rewards.
HOW TO START A SUCCESSFUL FASHION BLOG – PART THREE
Get Social
Be consistent with your social URLs and your website link-back. Each platform should prominently feature your website URL for SEO juice and link-back power. The beauty of this set-up creates a positive feedback. The more popular your social profiles become, the more valuable are the inbound links that connect them to your website. So your social media efforts indirectly bolster your site ranking as well.
Instagram and Pinterest
It has been found that Instagram and Pinterest rank well for fashion industry influence. So you should start your social foray with the more ‘visual’ platforms. Remember me talking about high quality, captivating blog images – both original and curated? Well, put them to good use. Add appropriate hashtags with each image for maximum social reach. Research shows that when hashtags are incorporated in the middle of a status text, they leave a bigger impact. And appear less annoying.