Until now, you may have been able to get away with wearing your regular thongs or low cut underwear during pregnancy. But even if they still fit, there are several reasons why it’s worth buying underwear for pregnancy.

Maintaining a healthy diet during pregnancy is very important.

Looking for beauty products that are safe for pregnant women? See our picks below to find the best skin, hair and teeth items to use while pregnant!

Parents shouldn’t simply be guided by size guidelines on diaper packaging. Sometimes there are better signs it’s time to change diaper sizes.

Mama, this is YOUR motherhood. This very moment. This hour. This day. This night. This is your baby’s babyhood. Your child’s childhood. This isn’t a dress rehearsal. There are no do-overs. No retakes. The only certainty is that this time will pass, no matter what you do.

Back to school shopping is an exciting activity for the kids, but with all the school supplies, new backpacks and lunch boxes, it can also feel overwhelming. With our large selection of boys’ clothing brands, it doesn’t have to be! There’s something for every kid, from infant to pre-teen. Even… Read more“16 BOYS’ BRANDS FOR BACK TO SCHOOL”

We offer vintage-inspired maternity clothes that can be worn before, during and after pregnancy. The founders – Edwina Gieve and Johanna Kociejowski, friends from antenatal class

You’re pregnant! Congrats—now you’re trying to figure out how to deal with your closetfor the next nine months. Of course, maternity style is not a one-size-fits-all endeavor. There are plenty of ways to approach it (whether that means sourcing an entirely new wardrobe or cobbling together getups from what you already own), but… Read more“7 Useful Maternity-Fashion Tips From the World’s Most Stylish Women”

Maternity clothes are no joke – and if you live in Canada cute, affordable maternity clothes are hard to come by! The secret is to know where to look for maternity clothes and how to keep your personal style even when you’re pregnant.

Window change here we come because it’s “craft o’clock!” We thought for the bright summer months that huge green tropical leaves would decorate the white walls of the windows perfectly! The inspiration came from all the vibrant green trees and plants that have surrounded us this season….well, and Pinterest. To… Read more“Welcome to the Jungle!”